@article{10.33545/26648792.2026.v8.i1a.597,
  author = {Nektarios Makrydakis and Dimitris Spiliotopoulos and Christos Michalakelis and Afroditi Lymperi},
  title = {Marketing mix rebuilding for the age of generative AI: From 7P to 7G marketing mix model.
},
  journal = {International Journal of Research in Management},
  volume = {8},
  number = {1},
  doi = {10.33545/26648792.2026.v8.i1a.597},
  url = {https://doi.org/10.33545/26648792.2026.v8.i1a.597},
  year = {2026}
}